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~person:"Berger, Jonah"
~subject:"Data mining"
~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
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Data mining
Konsumentenverhalten
Viral marketing
Virales Marketing
16
Consumer behaviour
9
Social Web
6
Social web
6
Communication
5
Kommunikation
5
word of mouth
5
Brand image
4
Markenimage
4
Emotion
3
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2
United States
2
Advertising planning
1
Aktie
1
Austauschtheorie
1
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1
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1
Feldforschung
1
Field research
1
Gesundheitsvorsorge
1
Information dissemination
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Knowledge transfer
1
Language
1
Manipulation
1
Market research
1
Marketing
1
Marktforschung
1
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1
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1
Online-Marketing
1
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1
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1
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13
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13
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2
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2
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English
16
Author
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Berger, Jonah
Law, Chun Hung Roberts
17
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
Jin, Ginger Zhe
8
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Journal of marketing research : JMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
MSI reports : working paper series
3
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
16
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1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
4
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
5
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
6
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
7
Broadcasting and narrowcasting : how audience size affects what people share
Barasch, Alixandra
;
Berger, Jonah
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10010380961
Saved in:
8
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
9
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
10
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
1
2
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