Kumar, V. (ed.); Shah, Denish (contributor) - 2015
comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and … / Seoungwoo Lee -- 2. Aggregate- and individual-level customer lifetime value / Anita Pansari -- 3. Simple probability models for … computing CLV and CE / Bruce G.S. Hardie -- 4. Incorporating dynamics in customer lifetime value models / Michael Lewis -- 5 …