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~person:"Berndt, Ernst R."
~person:"Rahman, Zillur"
~person:"Wang, Ying"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Brand relationship"
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Beziehungsmarketing
Brand loyalty
10
Markentreue
10
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Brand image
5
Markenimage
5
Relationship marketing
5
Competition
4
Generic drugs
4
Generika
4
Pharmaceutical industry
4
Pharmaindustrie
4
Preis
4
Price
4
Wettbewerb
4
Internet marketing
3
Online-Marketing
3
1984-2009
2
Brand
2
Customer integration
2
Customer satisfaction
2
Kundenintegration
2
Kundenzufriedenheit
2
Markenartikel
2
Social Web
2
Social web
2
USA
2
United States
2
Bibliometrics
1
Bibliometrie
1
Brand experience
1
Brand identification
1
Brand satisfaction
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CSR
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Confidence
1
Consumer brand engagement
1
Consumer engagement
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Berndt, Ernst R.
Rahman, Zillur
Wang, Ying
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
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Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
Rubio Benito, Natalia
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
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Abratt, Russell
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Aljuhmani, Hasan Yousef
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
5
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
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