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~person:"Berndt, Ernst R."
~person:"Rahman, Zillur"
~person:"Wang, Ying"
~subject:"Social web"
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Brand loyalty
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Berndt, Ernst R.
Rahman, Zillur
Wang, Ying
Ozuem, Wilson
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Management decision : MD
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
2
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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