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~person:"Berry, Christopher"
~person:"Ku, Hsuan-Hsuan"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Product labelling
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Activation theory
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Affixed labeling
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Berry, Christopher
Ku, Hsuan-Hsuan
Groenen, Patrick J. F.
3
Kagie, Martijn
3
Elste, Rainer
2
Hennig-Thurau, Thorsten
2
Shin, Hyun-Sin
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Wezel, Michiel van
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Chen, Pei-Ting
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Cho, Yoon-Na
1
Cilingir, Zuhal
1
Dahl, Darren W.
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Deval, Hélène
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Elger, Christian Erich
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Hsu, Yun-Hsuan
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European journal of marketing
1
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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