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~person:"Berthon, Pierre R."
~person:"Heine, Klaus"
~person:"Nagasawa, Shin'ya"
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Luxury goods
27
Luxusgüter
27
Brand management
14
Markenführung
14
Brand
11
Consumer behaviour
11
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11
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Berthon, Pierre R.
Heine, Klaus
Nagasawa, Shin'ya
Phau, Ian
34
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
21
Hennigs, Nadine
20
Donzé, Pierre-Yves
18
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Klarmann, Christiane
12
Christodoulides, George
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
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The journal of brand management : an international journal
5
Waseda business & economic studies
5
International journal of wine business research : IJWBR
3
Strategic change
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
California management review
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International journal of quality and service sciences
1
Journal of global fashion marketing : JGfM
1
Journal of management analytics
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The wine value chain in China : consumers, marketing and the wider world
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ECONIS (ZBW)
27
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1
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
2
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
3
Luxury, entrepreneurship and innovation
Atwal, Glyn
;
Heine, Klaus
- In:
Strategic change
31
(
2022
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10013275768
Saved in:
4
Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
Saved in:
5
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
6
Applying machine learning to market analysis : knowing your luxury consumer
Chi-Hsien, Kuo
;
Nagasawa, Shin'ya
- In:
Journal of management analytics
6
(
2019
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10012171596
Saved in:
7
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
8
Luxury brand-building and development : new global challenges, new business models
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 409-410
Persistent link: https://www.econbiz.de/10011919413
Saved in:
9
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
10
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
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