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~person:"Berthon, Pierre R."
~person:"Martínez-López, Francisco J."
~type_genre:"Article in journal"
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Search: subject_exact:"Online community"
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Social Web
16
Social web
16
Internet marketing
5
Online-Marketing
5
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4
Consumer behaviour
4
Konsumentenverhalten
4
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4
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Berthon, Pierre R.
Martínez-López, Francisco J.
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
23
Loureiro, Sandra Maria Correia
21
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Flavián Blanco, Carlos
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Ruyter, Ko de
14
Vrontis, Demetris
14
Akram, Umair
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Casaló, Luis V.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Rui, Huaxia
11
Schweidel, David A.
11
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Business horizons
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of electronic marketing and retailing : IJEMR
1
International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of marketing analytics : JMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
16
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1
Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven
;
Miles, Morgan P.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
Saved in:
2
To have or have not : buy buttons on social platforms
Martínez-López, Francisco J.
;
Li, Yangchun
;
Su, Wan
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 33-48
Persistent link: https://www.econbiz.de/10012128476
Saved in:
3
Technological innovation : a case study of mobile Internet information technology applications in community management
Su, Wan
;
Hsu, Paul S.
;
Li, Yangchun
;
Martínez-López, …
- In:
Journal of global information management : an official …
26
(
2018
)
2
,
pp. 193-203
Persistent link: https://www.econbiz.de/10011859496
Saved in:
4
Beyond the expected benefits : unpacking value co-creation in crowdsourcing business models
Fedorenko, Ivan
;
Berthon, Pierre R.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 183-194
Persistent link: https://www.econbiz.de/10011824777
Saved in:
5
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
6
The presence of large Spanish companies in online social networks
Martínez-López, Francisco J.
;
Garía Ordaz, Mercedes
; …
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011436491
Saved in:
7
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
8
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
9
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
10
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
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