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~person:"Bhardwaj, Renu"
~person:"Meyer, Anton"
~person:"Verhoef, Peter C."
~subject:"Einzelhandel"
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Search: subject:"Customer relationship management"
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Einzelhandel
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
33
Konsumentenverhalten
33
Theorie
12
Theory
12
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
10
Kundenbindungsprogramm
10
Kundenwert
10
Loyalty program
10
Service quality
10
Customer value
9
Marketing management
9
Marketingmanagement
9
Deutschland
8
Germany
8
Retail trade
8
Distribution channel
7
Marketingtheorie
7
Vertriebsweg
7
Brand management
6
Internet marketing
6
Markenführung
6
Marketing theory
6
Online-Marketing
6
Social Web
6
Social web
6
Customer integration
5
Customer relationship management
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Market research
5
Marktforschung
5
Brand image
4
Markenimage
4
Measurement
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Bhardwaj, Renu
Meyer, Anton
Verhoef, Peter C.
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Ritschel, Falk
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kumar, V.
6
Köhler, Sven
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
4
Gustafsson, Anders
4
Jebarajakirthy, Charles
4
Karjaluoto, Heikki
4
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
Handelsforschung
1
International journal of business and globalisation : IJBG
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
2
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
3
Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen
;
Bhardwaj, Renu
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
Saved in:
4
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
5
Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Soni, Pavleen
;
Bhardwaj, Renu
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015
)
1
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011533127
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
7
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
8
Kundenorientierte Mitarbeiter im stationären Einzelhandel
Meyer, Anton
;
Kantsperger, Roland
;
Kunz, Werner
- In:
Handelsforschung
17
(
2003
),
pp. 403-420
Persistent link: https://www.econbiz.de/10001728929
Saved in:
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