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~person:"Bhatt, Siddharth Harshkant"
~subject:"Consumer behaviour"
~subject:"Niedrigpreisstrategie"
~subject:"Price discrimination"
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Consumer behaviour
Niedrigpreisstrategie
Price discrimination
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Preismanagement
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Pricing strategy
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Rabatt
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Rebate
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Sales promotion
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Verkaufsförderung
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Buy get free
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Multiunit price promotions
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Point of sale promotions
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Point-of-sale promotions
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Prospect Theory
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consumer reactance
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discounts
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framing
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perceived value
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Bhatt, Siddharth Harshkant
Möller, Marc
8
Armstrong, Mark
7
Watanabe, Makoto
7
Aldy, Joseph E.
5
Chen, Yongmin
4
Houde, Sébastien
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Coey, Dominic
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Elhauge, Einer
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Guha, Abhijit
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Kukar-Kinney, Monika
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Lillard, Dean R.
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Morell, Alexander
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Pangburn, Michael S.
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Shy, Oz
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Towfigh, Emanuel V.
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Wickelgren, Abraham L.
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Yang, Dean
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Yin, Xiangkang
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Zhou, Jidong
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Anderson, Simon P.
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Aspara, Jaakko
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Baik, Alicia
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Basso, Leonardo J.
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Ben-Zion, Uri
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Borri, Nicola
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Briglevics, Tamás
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Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
2
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Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
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