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~person:"Bihler, Jürgen"
~person:"Celhay, Franck"
~person:"Gierl, Heribert"
~type_genre:"Article in journal"
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Packaging
7
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6
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6
Verpackung
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5
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Bihler, Jürgen
Celhay, Franck
Gierl, Heribert
Chandon, Pierre
6
Kauppinen-Räisänen, Hannele
5
Wansink, Brian
5
Deng, Xiaoyan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Jahrbuch Seniorenmarketing
1
Journal of retailing and consumer services
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Markenartikel / Sonderheft : das Magazin für Markenführung
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ECONIS (ZBW)
7
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1
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
2
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
3
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
4
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
5
Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Celhay, Franck
;
Passebois-Ducros, Juliette
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 318-337
Persistent link: https://www.econbiz.de/10009407368
Saved in:
6
Verpackungen für Best Ager : Marketinginstrument mit maximalem Potenzial
Bihler, Jürgen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 253-264
Persistent link: https://www.econbiz.de/10003714873
Saved in:
7
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
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