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~person:"Bilgihan, Anil"
~person:"Romaniuk, Jenni"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Customer satisfaction
Konsumentenverhalten
Viral marketing
19
Virales Marketing
19
Consumer behaviour
12
Word of mouth
6
Kundenzufriedenheit
5
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
Brand image
3
Data Mining
3
Data mining
3
Markenimage
3
Social network
3
Soziales Netzwerk
3
WOM
3
Advertising
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Beziehungsmarketing
2
Confidence
2
Dienstleistungsqualität
2
Fernsehprogramm
2
Hotel industry
2
Hotellerie
2
Measurement
2
Messung
2
Online retailing
2
Online reviews
2
Online-Handel
2
Personalisierung
2
Personalization
2
Relationship marketing
2
Service quality
2
Television programme
2
Vertrauen
2
word of mouth
2
ABM
1
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Undetermined
9
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Article
13
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13
Aufsatz in Zeitschrift
13
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English
13
Author
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Bilgihan, Anil
Romaniuk, Jenni
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Usman, Osly
9
Dwivedi, Yogesh Kumar
8
Mattila, Anna S.
8
Ranaweera, Chatura
8
Yin, Dezhi
8
Akram, Umair
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Li, Hengyun
7
Pavlou, Paul A.
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Casaló, Luis V.
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Flavián Blanco, Carlos
6
Gil Saura, Irene
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
6
Román, Sergio
6
Roy, Gobinda
6
Wallace, Elaine
6
Xie, Jinhong
6
Zhang, Lu
6
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Published in...
All
Australasian marketing journal
3
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of hospitality marketing & management
2
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
13
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1
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
2
Satisfaction and positive emotions : a comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions
Sukhu, Anupama
;
Choi, Hyeyoon
;
Bujisic, Milos
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 51-63
Persistent link: https://www.econbiz.de/10011988431
Saved in:
3
Identifying restaurant satisfiers and dissatisfiers : suggestions from online reviews
Bilgihan, Anil
;
Seo, Soobin
;
Choi, Jihee
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 601-625
Persistent link: https://www.econbiz.de/10011919944
Saved in:
4
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
5
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
6
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
7
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
8
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
9
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
10
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
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