//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Biscaia, Rui"
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sport policy
Sportler
Sportmarketing
19
Sports marketing
19
Consumer behaviour
14
Konsumentenverhalten
14
Professional sports
12
Profisport
12
Football
9
Fußball
9
Markenführung
9
Sport
8
Sports
8
Sponsoring
7
Sponsorship
7
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Markenimage
5
Arbeitsgruppe
4
Team
4
fans
4
Sport event
3
Sportveranstaltung
3
sponsorship
3
Athletes
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Fans
2
Markenartikel
2
Satisfaction
2
Social Web
2
Social web
2
Stakeholder
2
brand
2
branding
2
consumer behavior
2
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Biscaia, Rui
Kunkel, Thilo
14
Heere, Bob
11
Funk, Daniel C.
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Ko, Yong Jae
7
Ballouli, Khalid
6
Breuer, Christoph
6
Filo, Kevin
6
O'Reilly, Norm
6
Richelieu, André
6
Burmann, Christoph
5
Chadwick, Simon
5
Dickson, Geoff
5
Hill, Brad
5
Inoue, Yuhei
5
James, Jeffrey D.
5
Kaplanidou, Kyriaki
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Welty Peachey, Jon
5
Williams, Antonio S.
5
Zhang, James J.
5
Andreff, Wladimir
4
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Cho, Heetae
4
Du, James
4
Fink, Janet S.
4
Grohs, Reinhard
4
Nüesch, Stephan
4
Papaloukas, Marios
4
Sotiriadou, Popi
4
Vrontis, Demetris
4
Wear, Henry
4
Yoshida, Masayuki
4
Agyemang, Kwame J. A.
3
Arai, Akiko
3
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Sport management review
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
4
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
5
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
6
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
7
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
8
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
9
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->