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~person:"Blecker, Thorsten"
~person:"Bradlow, Eric T."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Ladengeschäft
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Retail outlet
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Blecker, Thorsten
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European retail research
1
Journal of marketing
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Prospects for PoS market research with RFID technology : examination of consumers' in-store shopping processes
Blecker, Thorsten
;
Rasch, Carsten
;
Teichert, Thorsten
- In:
European retail research
25
(
2011
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009154101
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2
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
3
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
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