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~person:"Bock, Stefan"
~person:"Herrmann, Andreas"
~person:"Hildebrand, Christian"
~subject:"Consumer behaviour"
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Search: subject_exact:"Individualisierte Massenfertigung"
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Consumer behaviour
Mass Customization
13
Mass customization
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Konsumentenverhalten
7
Assembly-line production
2
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2
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Bock, Stefan
Herrmann, Andreas
Hildebrand, Christian
Aichner, Thomas
6
Coletti, Paolo
5
Piller, Frank T.
5
Alptekinoglu, Aydin
4
Bellis, Emanuel de
4
Heitmann, Mark
3
Burghartz, Pia Teresa
2
Choi, Tsan-Ming
2
Corbett, Charles J.
2
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Franke, Nikolaus
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Guo, Shu
2
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2
Jerusel, Marc
2
Kleer, Robin
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Lee, Hyun-hwa
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Merle, Aurélie
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Moreau, C. Page
2
Mugge, Ruth
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Orsdemir, Adem
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Ternès, Anabel
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Alptekinoğlu, Aydın
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1
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of marketing research
1
Journal of retailing
1
Journal of retailing and consumer services
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
7
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1
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian
-
2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
Saved in:
3
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
4
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
5
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
6
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
7
Produktkonfiguration als Präferenzkonstruktion
Heitmann, Markt
;
Herrmann, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10003336395
Saved in:
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