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~person:"Bonatti, Alessandro"
~person:"Stepanchuk, Tanja"
~person:"Wirtz, Bernd W."
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Search: subject_exact:"Online-Targeting"
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Internet marketing
40
Online-Marketing
40
E-commerce
14
Electronic Commerce
14
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13
Pricing strategy
13
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12
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12
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Bonatti, Alessandro
Stepanchuk, Tanja
Wirtz, Bernd W.
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
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Law, Chun Hung Roberts
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Ghose, Anindya
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Jerath, Kinshuk
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16
Rita, Paulo
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Sayedi, Amin
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Schultz, Carsten D.
16
Smith, Katherine Taken
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Stephen, Andrew T.
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Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
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Choi, Yung Kyun
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Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Schwarz, Torsten
14
Tan, Yong
14
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Cowles Foundation Discussion Paper
5
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4
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2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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2
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ECONIS (ZBW)
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How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
5
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
6
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
7
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
8
Electronic business
Wirtz, Bernd W.
-
2020
-
7., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012224629
Saved in:
9
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
10
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
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