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~person:"Borghans, Lex"
~person:"Melewar, T. C."
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Persönlichkeitspsychologie
32
Personality psychology
30
Brand image
29
Markenimage
29
Brand management
24
Markenführung
24
Consumer behaviour
17
Konsumentenverhalten
17
Kognition
16
Cognition
15
Theorie
13
Corporate reputation
12
Firmenimage
12
Theory
12
Brand
11
Markenartikel
11
Messung
10
Intelligenz
9
Measurement
9
Verhaltensökonomik
9
Behavioral economics
8
Intelligence
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Marketing management
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Marketingmanagement
7
Public relations
7
Reputation
6
Decision under uncertainty
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Entscheidung unter Unsicherheit
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Experiment
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Gender
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Geschlecht
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Risikoaversion
5
Risikopräferenz
5
Risk attitude
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Risk aversion
5
grades
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personality traits
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psychology
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Borghans, Lex
Melewar, T. C.
Kitchen, Philip J.
4
Becker, Kip
3
Foroudi, Pantea
3
Lee, Jung Wan
3
Balmer, John M. T.
2
Bang, Nguyen
2
Bergmann, Karin
2
Blumrodt, Jens
2
Cian, Luca
2
Foroudi, Mohammad Mahdi
2
Garay Tamajón, Luis Alfonso
2
Gregory, Anne
2
Grohs, Reinhard
2
Gupta, Suraksha
2
Heslop, Louise A.
2
Mishra, Manit
2
Mohanty, Seba
2
Moore, Simon
2
Pérez, Andrea
2
Reisinger, Heribert
2
Rodríguez del Bosque, Ignacio A.
2
Skard, Siv
2
Wang, Tao
2
Willis, Paul
2
Abdullah, Zulhamri
1
Ali, Moazzam
1
Allen, Chris T.
1
Almeida, Maria da Graça Marques Casimiro
1
Almestarihi, Ra'd
1
Altinigne, Nesenur
1
Amirzade, Nazanin
1
Andersen, Mona Agerholm
1
Androschin, Katrin
1
Anisimova, Tatiana
1
Asemann, Klaus
1
Asien, Etumudon Ndidi
1
Aslam, Sadia
1
Aslam, Surayya
1
Aumüller, Krista
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Journal of business research : JBR
2
Qualitative market research : an international journal
2
European business review
1
European journal of marketing : EJM
1
Journal of marketing communications
1
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ECONIS (ZBW)
7
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
7
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
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