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~person:"Borghans, Lex"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Search: subject:"Personality"
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Markenführung
Persönlichkeitspsychologie
32
Personality psychology
30
Brand image
29
Markenimage
29
Brand management
24
Consumer behaviour
17
Konsumentenverhalten
17
Kognition
16
Cognition
15
Theorie
13
Corporate reputation
12
Firmenimage
12
Theory
12
Brand
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Markenartikel
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Messung
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Intelligenz
9
Measurement
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Verhaltensökonomik
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Behavioral economics
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Marketingmanagement
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Öffentlichkeitsarbeit
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Reputation
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Gender
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Risikopräferenz
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Risk aversion
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grades
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personality traits
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psychology
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Borghans, Lex
Melewar, T. C.
Burmann, Christoph
51
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
Foroudi, Pantea
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Romaniuk, Jenni
15
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Park, Jungkun
11
Paul, Justin
11
Pelsmacker, Patrick de
11
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Journal of business research : JBR
5
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of strategic marketing
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The marketing review
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ECONIS (ZBW)
24
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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