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~person:"Bouncken, Ricarda B."
~person:"Buijzen, Moniek"
~person:"Hernandez, Monica D."
~person:"Pavenkov, Oleg"
~type_genre:"Article in journal"
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Search: subject_exact:"Personal computer game"
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Computerspiel
10
Video game
10
Advertising effects
6
Internet marketing
6
Online-Marketing
6
Werbewirkung
6
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5
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advergames
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Bouncken, Ricarda B.
Buijzen, Moniek
Hernandez, Monica D.
Pavenkov, Oleg
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Reijmersdal, Eva A. van
6
Storz, Cornelia
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Ohkita, Kenichi
5
Teng, Ching-I
5
Terlutter, Ralf
5
Allal-Chérif, Oihab
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Hwang, Yongjin
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Rozendaal, Esther
4
Seo, Yuri
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
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3
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Qualitative market research : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
5
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
6
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
7
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Saved in:
8
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
9
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
10
Vertikale Erweiterung der Wertschöpfungskette : das zweischneidige Schwert der Zusammenarbeit der Filmwirtschaft mit der Computer- und Videospielindustrie
Müller-Lietzkow, Jörg
;
Bouncken, Ricarda B.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
3
(
2006
)
2
,
pp. 6-19
Persistent link: https://www.econbiz.de/10003338045
Saved in:
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