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~person:"Bradlow, Eric T."
~person:"Drèze, Xavier"
~person:"Scheer, Burkhard"
~person:"Wansink, Brian"
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Search: subject_exact:"Kundenkarte"
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Kundenbindungsprogramm
14
Loyalty program
14
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Deutschland
4
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Communication
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Kommunikation
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Loyalty programs
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Private consumption
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Big Data
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Bradlow, Eric T.
Drèze, Xavier
Scheer, Burkhard
Wansink, Brian
Bijmolt, Tammo H. A.
12
Tanford, Sarah
11
Mattila, Anna S.
7
Zolfaghari, Saeed
7
Meyer-Waarden, Lars
6
Bazargan, Amirhossein
5
Breugelmans, Els
5
Dorotic, Matilda
5
Papenhoff, Heike
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Raab, Carola
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Rese, Mario
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Verhoef, Peter C.
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Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Chan, Haksin
4
Ha, Young
4
Hwang, Yoo Hee
4
Im, Hyunjoo
4
Karray, Salma
4
Mimouni Chaabane, Aïda
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Noble, Stephanie M.
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Nunes, Joseph C.
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Palmatier, Robert W.
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Rabbanee, Fazlul K.
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Ramaseshan, B.
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Soni, Pavleen
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Steinhoff, Lena
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Viswanathan, Vijay
4
Wilke, Annika
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Zeng, Kevin J.
4
Baloglu, Seyhmus
3
Berezan, Orie
3
Chun, So Yeon
3
Danaher, Peter J.
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Danaher, Tracey S.
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
4
Journal of marketing research : JMR
3
Harvard business review on retailing and merchandising
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
MSI reports : working paper series
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
14
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
3
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
4
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
5
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
Saved in:
6
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
7
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
8
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
9
Your loyalty program is betraying you
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Harvard business review on retailing and merchandising
,
(pp. 121-144)
.
2008
Persistent link: https://www.econbiz.de/10003778443
Saved in:
10
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
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