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~person:"Bradlow, Eric T."
~person:"Saarijärvi, Hannu"
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Beziehungsmarketing
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Bradlow, Eric T.
Saarijärvi, Hannu
Kannan, P. K.
62
Wright, Gordon P.
5
Li, Hongshuang
4
Nam, Hyoryung
4
Verhoef, Peter C.
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Bardhan, Indranil R.
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Boyd, D. Eric
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Demirkan, Haluk
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Gu, Xian
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Kopalle, Praveen K.
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Kuusela, Hannu
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
3
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
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