//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bradlow, Eric T."
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Research"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Big Data
1
Big data
1
Brand
1
Brand choice
1
Brand management
1
Channel choice
1
Consumer behaviour
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Distribution channel
1
Inequality
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Learning
1
Loyalty program
1
Loyalty programs
1
Markenartikel
1
Markenführung
1
Privacy
1
Relationship marketing
1
Sustainability
1
Theorie
1
Theory
1
Utility theory
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
37
Aufsatz in Zeitschrift
37
Conference paper
3
Arbeitspapier
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Conference proceedings
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
3
Author
All
Bradlow, Eric T.
Mulley, Corinne
11
Gloor, Peter A.
6
Veeneman, Wijnand W.
6
Currie, Graham
5
Preston, John
5
Bode, Christoph
4
Buchholz, Wolfgang
4
Caulfield, Brian
4
Galilea, Patricia
4
Hensher, David A.
4
Siswantoro, Dodik
4
Susanti, Hera
4
Broni, Georgia
3
Chalid, Dony Abdul
3
Fagerholt, Kjetil
3
Fetaji, Bekim
3
Fetaji, Majlinda
3
Fröhlich, Elisabeth
3
Gitaharie, Beta Yulianita
3
Ison, Stephen
3
Kotzab, Herbert
3
Leong, Wai Yan
3
Ljungberg, Anders
3
Meisel, Frank
3
Merkert, Rico
3
Miloloža, Ivan
3
Mulligan, Emer
3
Munizaga, Marcela A.
3
Sagaris, Lake
3
Soelistianingsih, Lana
3
Spengler, Thomas Stefan
3
Stanley, John
3
Sternberg, Henrik
3
Stölzle, Wolfgang
3
Velde, Didier M. van de
3
Velentzas, John
3
Venter, Christo
3
Wasistha, Gede Harja
3
Wegelin, Philipp
3
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Saved in:
3
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->