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~person:"Brakus, J. Joško"
~person:"Olberding, Julie Cencula"
~person:"Weihe, Kerstin"
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Brakus, J. Joško
Olberding, Julie Cencula
Weihe, Kerstin
Zanger, Cornelia
32
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25
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Social enterprise and special events : market-based approaches to mission-driven gatherings
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ECONIS (ZBW)
15
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Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
Saved in:
3
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
Saved in:
4
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
5
Financial management of special events : toward a more comprehensive approach
Olberding, Julie Cencula
;
Frambes, Patrick
- In:
Social enterprise and special events : market-based …
,
(pp. 52-66)
.
2017
Persistent link: https://www.econbiz.de/10011567661
Saved in:
6
Managing and motivating event volunteers
Engelhardt, Liz
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 67-88)
.
2017
Persistent link: https://www.econbiz.de/10011567663
Saved in:
7
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
8
Trends in special events with a social cause
Olberding, Julie Cencula
;
Dorriere, Kyle
- In:
Social enterprise and special events : market-based …
,
(pp. 172-179)
.
2017
Persistent link: https://www.econbiz.de/10011567737
Saved in:
9
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
10
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
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