Munoz, Laura; Vicdan, Handan; Saran, Anshu - 2014
market orientation (MO) is critical to maintain market share and survive. We address whether MO and innovation and dynamism … gender differences were not significant with respect to MO, innovation, and dynamism in Turkey. Neither there were gender … differences with respect to MO in Mexico. However, women in Mexico showed a higher orientation for innovation and dynamism. Owner …