Brennan, Ross; Canning, Louise; MacDowell, Raymond C. - 2014 - 3. ed.
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a … globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage … module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in …