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~person:"Briskorn, Dirk"
~person:"Woratschek, Herbert"
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Briskorn, Dirk
Woratschek, Herbert
Lechner, Michael
72
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56
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38
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33
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
European Sport management quarterly : ESMQ
3
Sport management review
2
4OR : a quarterly journal of operations research
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
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Die Ökonomie des Sports in den Medien
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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ECONIS (ZBW)
33
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
3
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
4
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
5
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
6
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
7
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
8
Optimally scheduling real world sports leagues by reduction to SAT
Horbach, Andrei
;
Bartsch, Thomas
;
Briskorn, Dirk
-
2009
Persistent link: https://www.econbiz.de/10011325642
Saved in:
9
Constructing fair sports leagues schedules
Briskorn, Dirk
;
Knust, Sigrid
-
2008
Persistent link: https://www.econbiz.de/10011325653
Saved in:
10
The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
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