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~person:"Brison, Natasha T."
~person:"Sato, Shintaro"
~subject:"Celebrity endorsement"
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Celebrity endorsement
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9
Sportler
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Advertising effects
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Brison, Natasha T.
Sato, Shintaro
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Brandes, Leif
2
Breuer, Christoph
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Carlson, Brad D.
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Chang, Yonghwan
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Runyan, Rodney C.
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Schaaf, Daniela
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Srinivasan, Kannan
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Tzoumaka, Eugenia
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Abirami, U.
1
Allen, Samuel K.
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Antonovica, Arta
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Arai, Akiko
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Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
Saved in:
3
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
4
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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