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~person:"Brown, Brian P."
~person:"Plinke, Wulff"
~person:"Ulaga, Wolfgang"
~subject:"Marketing management"
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Marketing management
B-to-B-Marketing
34
Business-to-business marketing
34
Lieferantenmanagement
19
Supplier relationship management
19
Bundling strategy
9
Leistungsbündel
9
Beziehungsmarketing
8
Relationship marketing
8
Marketingmanagement
7
Investitionsgütermarketing
6
Consumer behaviour
5
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5
Customer value
4
Kundenwert
4
Physical distribution
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Theorie
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4
Advertising
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Angebotsbearbeitung
3
Auftragsabwicklung
3
Brand
3
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E-commerce
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Industrie
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Brown, Brian P.
Plinke, Wulff
Ulaga, Wolfgang
Di Benedetto, C. Anthony
8
Kleinaltenkamp, Michael
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
4
Lilien, Gary L.
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Homburg, Christian
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Pepels, Werner
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Baumgarth, Carsten
2
Blythe, Jim
2
Chatterjee, Sharmila C.
2
Cron, William L.
2
Dash, Mihir
2
Davies, Iain A.
2
Ehret, Michael
2
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Technischer Vertrieb
1
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ECONIS (ZBW)
6
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1
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
2
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
3
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
4
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
5
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
6
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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