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~person:"Bruhn, Manfred"
~person:"Petersen, J. Andrew"
~subject:"Betriebliche Kennzahl"
~subject:"Marketing management"
~subject:"Relationship marketing"
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Betriebliche Kennzahl
Marketing management
Relationship marketing
Customer value
16
Kundenwert
16
Beziehungsmarketing
14
Marketingmanagement
4
Measurement
3
Messung
3
Beschwerdemanagement
2
Complaint management
2
Customer service
2
Deutschland
2
Germany
2
Kundenorientierung
2
Kundenservice
2
Quality management
2
Qualitätsmanagement
2
Viral marketing
2
Virales Marketing
2
Allocation
1
Allokation
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Business-to-business marketing
1
Consumer behaviour
1
Customer acquisition
1
Einführung
1
Experiment
1
Feldforschung
1
Field research
1
Financial ratio
1
Implementation
1
Innovation management
1
Innovationsmanagement
1
Insurance
1
Kaufentscheidung
1
Konsumentenverhalten
1
Kundengewinnung
1
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Article
12
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2
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Article in journal
6
Aufsatz im Buch
6
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6
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6
Guidebook
2
Ratgeber
2
Case study
1
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1
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Language
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German
8
English
6
Author
All
Bruhn, Manfred
Petersen, J. Andrew
Kumar, V.
30
Eggert, Andreas
14
Madhani, Pankaj M.
14
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
9
Verhoef, Peter C.
9
Bauer, Hans H.
7
Frow, Pennie
7
Gil Saura, Irene
7
Gupta, Sunil
7
Kim, Kyung Hoon
7
Krafft, Manfred
7
Neslin, Scott A.
7
Skiera, Bernd
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Gallarza, Martina G.
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kleinaltenkamp, Michael
6
Lehmann, Donald R.
6
Matzler, Kurt
6
Payne, Adrian
6
Saarijärvi, Hannu
6
Strandvik, Tore
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Mela, Carl F.
5
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Published in...
All
dtv / Beck-Wirtschaftsberater im dtv
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
1
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ECONIS (ZBW)
14
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1
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10
of
14
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date (oldest first)
1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
3
Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred
-
2012
-
Orig.-Ausg., 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009501923
Saved in:
4
Kundenwert als Steuerungsgröße des Kundenbindungsmanagements
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 703-722)
.
2010
Persistent link: https://www.econbiz.de/10003929157
Saved in:
5
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
6
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
7
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
8
Kundenwertmanagement : Konzepte, Strategien und Massnahmen in der Praxis
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Customer Relationship Management : neue …
,
(pp. 51-62)
.
2008
Persistent link: https://www.econbiz.de/10003644166
Saved in:
9
Service Profit Chain : Ausrichtung des Bankvertriebs an kundenorientierten Zielen
Bruhn, Manfred
;
Georgi, Dominik
- In:
Vertriebssteuerung in der Finanzdienstleistungsindustrie
,
(pp. 23-45)
.
2008
Persistent link: https://www.econbiz.de/10003699330
Saved in:
10
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
1
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