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~person:"Bruhn, Manfred"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Search: subject_exact:"Customer integration"
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Customer integration
7
Kundenintegration
7
Beziehungsmarketing
5
Relationship marketing
5
Dienstleistungsmanagement
4
Kundenorientierung
4
Service management
4
Betriebliche Wertschöpfung
3
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3
Management
3
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2
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Benefits
1
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1
Customer engagement
1
Customer engagement behaviour
1
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Bruhn, Manfred
Hollebeek, Linda D.
23
Hippel, Eric von
16
Füller, Johann
13
Brodie, Roderick J.
12
Hajli, Nick
11
Herstatt, Cornelius
11
De Jong, Jeroen P. J.
10
Edvardsson, Bo
10
Rahman, Zillur
10
Witell, Lars
10
Brem, Alexander
9
Conduit, Jodie
9
Ramaswamy, Venkatram
9
Roy, Sanjit
9
Schreier, Martin
9
Harrigan, Paul
8
Jaakkola, Elina
8
Le Nguyen Hau
8
Leimeister, Jan Marco
8
Cova, Bernard
7
Hughes, Tim
7
Hyysalo, Sampsa
7
Ind, Nicholas
7
Kristensson, Per
7
Lievens, Annouk
7
Loureiro, Sandra Maria Correia
7
Malthouse, Edward C.
7
Nambisan, Satish
7
Pham Ngoc Thuy
7
Raasch, Christina
7
Rather, Raouf Ahmad
7
Tronvoll, Bård
7
Vargo, Stephen L.
7
Bilgram, Volker
6
Bretschneider, Ulrich
6
Busser, James A.
6
Franke, Nikolaus
6
Grönroos, Christian
6
Hienerth, Christoph
6
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Forum Dienstleistungsmanagement
5
Wissenschaft & Praxis
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Gabler Wissenschaft & Praxis
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Journal of customer behaviour
1
The journal of consumer marketing
1
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ECONIS (ZBW)
7
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1
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
2
Servicetransformation : Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011452124
Saved in:
3
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
4
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014009737
Saved in:
5
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010359585
Saved in:
6
Kundenintegration : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779880
Saved in:
7
Dienstleistungsinnovationen
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001748040
Saved in:
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