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~person:"Bruwer, Johan"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
141
Wein
34
Wine
34
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
27
Kundenzufriedenheit
27
Dienstleistungsqualität
26
Service quality
26
Gastronomie
22
Restaurant industry
22
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
15
Corporate social responsibility
15
Weinbau
15
Wine industry
15
Australia
14
Australien
14
Emotion
12
USA
12
United States
12
Hotel industry
11
Hotellerie
11
Experiment
10
Gender
10
Geschlecht
10
Preismanagement
10
Pricing strategy
10
Designation of origin
9
Herkunftsbezeichnung
9
Marketing management
8
Marketingmanagement
8
Kundenbindungsprogramm
7
Loyalty program
7
Market segmentation
7
Marktsegmentierung
7
Online retailing
7
Online-Handel
7
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Undetermined
76
Free
16
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Article
127
Book / Working Paper
14
Type of publication (narrower categories)
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Article in journal
127
Aufsatz in Zeitschrift
127
Language
All
English
141
Author
All
Bruwer, Johan
Mattila, Anna S.
Han, Heesup
115
Belk, Russell W.
107
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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International journal of hospitality management
27
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of services marketing
7
Journal of retailing and consumer services
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
Cornell hospitality quarterly : CQ
5
International journal of contemporary hospitality management
5
Journal of hospitality marketing & management
5
International journal of wine business research : IJWBR
4
Journal of service management
4
The Cornell hospitality quarterly
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Agrekon
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of event and festival management
1
International journal of revenue management : IJRM
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
Tourism and hospitality research : THR
1
Tourism management : research, policies, practice
1
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Source
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ECONIS (ZBW)
141
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1
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10
of
141
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date (oldest first)
1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
5
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
6
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
7
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
8
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
9
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
10
Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals
Chen, Qimei
;
Hu, Miao
;
He, Yi
;
Lin, Ingrid
;
Mattila, Anna S.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255925
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