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~person:"Buijzen, Moniek"
~person:"Cauberghe, Verolien"
~subject:"Werbung"
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Search: subject_exact:"Console game"
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Werbung
Computerspiel
10
Video game
10
Advertising effects
7
Werbewirkung
7
Advertising
6
Children
6
Kinder
6
Brand image
4
Markenimage
4
Product Placement
4
Product placement
4
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3
Online-Marketing
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Brand management
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Fernsehwerbung
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Psychology of advertising
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Television advertising
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advergames
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Belgien
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Belgium
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Brand
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Consumer behaviour
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Cosmetics
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Buijzen, Moniek
Cauberghe, Verolien
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Terlutter, Ralf
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Abida, Fatma Choura
1
Aggarwal, Aanchal
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Antheunis, Marjolijn L.
1
Arora, Nupur
1
Ashley, Christy
1
Auty, Susan
1
Ballouli, Khalid
1
Bang Nguyen Viet
1
Bang, Hye Jin
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
6
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
4
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
5
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
6
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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