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~person:"Buijzen, Moniek"
~person:"Romaniuk, Jenni"
~subject:"Advertising"
~subject:"Fernsehwerbung"
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Search: subject:"Advertising effects"
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Advertising
Fernsehwerbung
Advertising effects
27
Werbewirkung
27
Werbung
15
Brand management
10
Markenführung
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Children
8
Internet marketing
8
Kinder
8
Markenimage
8
Online-Marketing
8
Target group
8
Zielgruppe
8
Television advertising
5
Brand
4
Computerspiel
4
Fernsehprogramm
4
Markenartikel
4
Television programme
4
Video game
4
Fernsehen
3
Television
3
USA
3
United States
3
Experiment
2
Measurement
2
Media usage
2
Mediennutzung
2
Messung
2
Product Placement
2
Product placement
2
Psychology of advertising
2
Sales promotion
2
Social Web
2
Social web
2
Verkaufsförderung
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English
18
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Buijzen, Moniek
Romaniuk, Jenni
Pelsmacker, Patrick de
26
Gierl, Heribert
19
Eisend, Martin
18
Wilbur, Kenneth C.
18
Septianto, Felix
17
Rosengren, Sara
16
Bellman, Steven
15
Diehl, Sandra
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Dens, Nathalie
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Terlutter, Ralf
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Varan, Duane
11
Bakir, Aysen
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Huber, Frank
9
Jerath, Kinshuk
9
Kennedy, Rachel
9
Okazaki, Shintaro
9
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International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Journal of advertising research
2
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
18
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
5
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin
;
Riet, Jonathan van 't
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Saved in:
6
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
7
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
8
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
9
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
10
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
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