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~person:"Burmann, Christoph"
~person:"Homburg, Christian"
~subject:"Relationship marketing"
~subject:"Strategisches Management"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Strategisches Management
Beziehungsmarketing
33
Theorie
23
Theory
23
Brand management
22
Markenführung
22
Deutschland
20
Germany
20
Consumer behaviour
17
Konsumentenverhalten
17
Lieferantenmanagement
17
Supplier relationship management
17
Marketing management
16
Marketingmanagement
16
Brand image
10
Markenimage
10
Salespeople
10
Strategic management
10
Verkaufspersonal
10
Brand
9
Business-to-business marketing
9
Customer satisfaction
9
Erfolgsfaktor
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Kundenzufriedenheit
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Markenartikel
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Success factor
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B-to-B-Marketing
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Innovation
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New product development
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Produktentwicklung
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Verkauf
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Firm value
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Marketing
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Unternehmenswert
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business-to-business marketing
5
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Article
41
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Aufsatz in Zeitschrift
Article in journal
41
Aufsatz im Buch
39
Book section
39
Graue Literatur
29
Non-commercial literature
29
Arbeitspapier
22
Working Paper
22
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
15
Handbook
11
Handbuch
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4
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4
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3
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2
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Language
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German
22
English
19
Author
All
Burmann, Christoph
Homburg, Christian
Han, Heesup
52
Kumar, V.
49
Smith, Alan D.
48
Henry, Craig
45
Vrontis, Demetris
41
Hollebeek, Linda D.
38
Mattila, Anna S.
37
Verhoef, Peter C.
36
Gil Saura, Irene
35
Svensson, Göran
33
Palmatier, Robert W.
32
Prentice, Catherine
30
Herrmann, Andreas
29
Bang, Nguyen
28
Kraus, Sascha
28
Kumar, Vikas
27
Loureiro, Sandra Maria Correia
27
Bruhn, Manfred
26
Grewal, Dhruv
26
Agnihotri, Raj
25
Klaus, Philipp
25
Hyun, Sunghyup Sean
24
Thaichon, Park
24
Walsh, Gianfranco
24
Huber, Frank
23
Matzler, Kurt
23
Parnell, John A.
23
Kohtamäki, Marko
22
Köseoglu, Mehmet Ali
22
Naudé, Peter
22
Quach, Sara
22
Ruyter, Ko de
22
Wong, IpKin Anthony
22
Evanschitzky, Heiner
21
Foss, Nicolai J.
21
Hitt, Michael A.
21
Thrassou, Alkis
21
Balaji, M. S.
20
Harrigan, Paul
20
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Published in...
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Journal of marketing
7
Journal of the Academy of Marketing Science
7
Die Betriebswirtschaft : DBW
6
Marketing : ZFP ; journal of research and management
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of business economics : JBE
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of international marketing
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of brand management : an international journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
41
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1
Implementing the marketing concept at the employee-customer interface : the role of customer need
knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
2
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
3
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Multi-Channel-
Management
bei Premiummarken
Burmann, Christoph
;
Wenske, Verena
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 11-15
Persistent link: https://www.econbiz.de/10003384331
Saved in:
5
Management
Accounting Follows Strategy? - Zur Strategieabhängigkeit der Kostenrechnung
Homburg, Christian
(
contributor
)
- In:
Zeitschrift für Planung : ZP
11
(
2000
)
3
,
pp. 307-328
Persistent link: https://www.econbiz.de/10001531107
Saved in:
6
Messung und
Management
von Kundenzufriedenheit
Homburg, Christian
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
42
(
1998
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10001249702
Saved in:
7
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
8
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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