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~person:"Burmann, Christoph"
~person:"Melewar, T. C."
~subject:"Corporate culture"
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Search: subject:"Management"
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Corporate culture
Markenführung
188
Brand management
187
Markenimage
97
Brand image
84
Markenpolitik
49
Marketingmanagement
48
Deutschland
47
Germany
46
Marketing management
46
Theorie
43
Theory
43
Consumer behaviour
40
Konsumentenverhalten
40
Brand
38
Markenartikel
38
Strategisches Management
31
Corporate reputation
29
Firmenimage
29
Marketing
26
Beziehungsmarketing
24
Relationship marketing
23
Strategic management
23
Brand architecture
20
Markenarchitektur
20
Unternehmenskultur
19
Social Web
13
Social web
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Firm value
12
Public relations
12
Unternehmenswert
12
Öffentlichkeitsarbeit
12
Management
11
Erfolgsfaktor
10
Flexibility
10
Flexibilität
10
Higher education institution
10
Hochschule
10
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2
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13
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11
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11
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3
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3
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2
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1
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1
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English
11
German
6
Author
All
Burmann, Christoph
Melewar, T. C.
Balmer, John M. T.
29
Schein, Edgar H.
24
Sackmann, Sonja A.
17
Kaptein, Muel
15
Stahl, Günter K.
14
Tarba, Shlomo Yedidia
14
Frey, Dieter
13
Ravasi, Davide
13
Kucharska, Wioleta
12
Alas, Ruth
11
Alvesson, Mats
11
Bruch, Heike
11
Clawson, James G.
11
Clegg, Stewart
11
Davoine, Eric
11
Rowley, Chris
11
Schultz, Majken
11
Siddiqui, Danish Ahmed
11
Barmeyer, Christoph I.
10
Cameron, Kim S.
10
Dick, Rolf van
10
Hofstede, Geert
10
Liker, Jeffrey K.
10
Nerdinger, Friedemann W.
10
Hatch, Mary Jo
9
Luu Trong Tuan
9
Lämsä, Anna-Maija
9
Pundt, Alexander
9
Weber, Yaakov
9
Balmer, John M.T.
8
Casson, Mark
8
Cooper, Cary
8
Domsch, Michel E.
8
Feldt, Taru
8
Götz, Klaus
8
Homma, Norbert
8
Huhtala, Mari
8
Matzler, Kurt
8
Wiedmann, Klaus-Peter
8
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International studies of management and organization
2
Journal of marketing communications
2
Journal of world business : JWB
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
Gabler Research / Innovatives Markenmanagement
1
Innovatives Markenmanagement
1
Journal of business research : JBR
1
Journal of general management
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Markstones-Arbeitspapiere
1
New economy in kleinen und mittleren Unternehmen
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
17
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1
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10
of
17
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date (oldest first)
1
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
2
Strategische Flexibilität - eine Frage der Markenidentität? : die Rolle der Markenidentität im Aufbau strategischer Flexibilität etablierter Unternehmen
Burmann, Christoph
;
Kradolfer, Nora
-
2019
Persistent link: https://www.econbiz.de/10012206002
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
5
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
6
Ethical
management
of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
7
The role of corporate identity
management
in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
Global business
management
for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
9
Introduction: Global business
management
for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
10
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
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