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~person:"Burmann, Christoph"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fans"
~subject:"Sport organization"
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Brand management
Fans
Sport organization
Sportmarketing
16
Sports marketing
16
Football
12
Fußball
12
Professional sports
11
Profisport
11
Sportorganisation
10
Markenführung
9
Brand image
8
Markenimage
8
Consumer behaviour
6
Konsumentenverhalten
6
Ball game
4
Ballsport
4
Deutschland
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Germany
4
Sponsoring
4
Sponsorship
4
Beziehungsmarketing
3
Brand
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Basketball
2
Brand equity
2
Lovemarks
2
Markenartikel
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Marketing
2
Marketing management
2
Marketingmanagement
2
Sport event
2
Sportveranstaltung
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Theorie
2
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2
brand knowledge
2
commitment
2
football
2
football clubs
2
football fans
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English
9
German
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Burmann, Christoph
Vrontis, Demetris
Kunkel, Thilo
17
Biscaia, Rui
14
Ko, Yong Jae
11
Funk, Daniel C.
10
Heere, Bob
10
Chadwick, Simon
9
Doyle, Jason P.
9
Chanavat, Nicolas
8
James, Jeffrey D.
8
Nufer, Gerd
8
Shuv-Ami, Avichai
8
Uhrich, Sebastian
8
Katz, Matthew
7
Schade, Michael
7
Baker, Thomas A., III.
6
Ballouli, Khalid
6
Byon, Kevin K.
6
Bühler, André W.
6
Du, James
6
Inoue, Yuhei
6
Lock, Daniel
6
McDonald, Heath
6
O'Reilly, Norm
6
Richelieu, André
6
Su, Yiran
6
Thrassou, Alkis
6
Williams, Antonio S.
6
Yoshida, Masayuki
6
Bodet, Guillaume
5
Breuer, Christoph
5
Delia, Elizabeth B.
5
Dickson, Geoff
5
Greenwell, T. Christopher
5
Kim, Yu Kyoum
5
Kwak, Dae Hee
5
Sveinson, Katherine
5
Wann, Daniel L.
5
Wear, Henry
5
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Journal of promotion management : JPM
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Global business & economics review
1
Journal for global business advancement : JGBA
1
Journal for international business and entrepreneurship development
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
15
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1
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
6
Stand der Forschung zum Markenimage professioneller Sportvereine : eine literaturgestützte Analyse unter besonderer Berücksichtigung relevanter Markennutzen
Burmann, Christoph
;
Schade, Michael
-
2009
Persistent link: https://www.econbiz.de/10009665201
Saved in:
7
Determinanten und Wirkungen der Markenpersönlichkeit professioneller Sportvereine : eine konzeptionelle Analyse unter besonderer Berücksichtigung der "regionalen Herkunft"
Burmann, Christoph
;
Schade, Michael
-
2009
Persistent link: https://www.econbiz.de/10009665202
Saved in:
8
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
9
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
10
Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph
;
Ulbricht, Anna Maleen
;
Schade, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 93-105)
.
2014
Persistent link: https://www.econbiz.de/10010354130
Saved in:
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