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~person:"Byon, Kevin K."
~subject:"Brand image"
~subject:"Brand management"
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Brand image
Brand management
Sportmarketing
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Sports marketing
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Consumer behaviour
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Professional sports
7
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7
Sport
4
Sports
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Customer satisfaction
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purchase intention
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sport consumer behavior
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team identification
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Byon, Kevin K.
Kunkel, Thilo
12
Heere, Bob
11
Biscaia, Rui
9
Ballouli, Khalid
7
Burmann, Christoph
7
Chanavat, Nicolas
7
Ko, Yong Jae
7
Chadwick, Simon
6
Doyle, Jason P.
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Funk, Daniel C.
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Grohs, Reinhard
6
Asada, Akira
5
Baker, Thomas A., III.
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Hill, Brad
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Richelieu, André
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Shuv-Ami, Avichai
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Su, Yiran
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Wear, Henry
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Williams, Antonio S.
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Bodet, Guillaume
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Calabuig Moreno, Ferran
4
Du, James
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James, Jeffrey D.
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O'Reilly, Norm
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Vrontis, Demetris
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Woisetschläger, David
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Yoshida, Masayuki
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Ahn, Taesoo
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Breiter Terry, Deborah
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Cho, Sungho
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Ferrand, Alain
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Greenwell, T. Christopher
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Hahm, Jeeyeon
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Innovation: organization & management : IOM
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
3
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
4
Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010417509
Saved in:
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