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~person:"Carlson, Jeffrey R."
~person:"Nair, Harikesh"
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Preismanagement
4
Pricing strategy
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Sales promotion
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Verkaufsförderung
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Price promotions
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Consumer behaviour
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Discounting
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Price discrimination
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Carlson, Jeffrey R.
Nair, Harikesh
Sinitsyn, Maxim
8
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3
Cheng, Andong
3
Kukar-Kinney, Monika
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Amornpetchkul, Thunyarat
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Anderson, Eric T.
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Liaukonyte, Jura
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Mathur, Sameer
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McGranaghan, Matthew
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Nijs, V.R.
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Qiu, Chun
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Runge, Julian
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Sanches, Fabio M.
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Silva Junior, Daniel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
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Quantitative marketing and economics : QME
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Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
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1
Price
promotions
and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
2
Price
promotions
in "freemium" settings
Runge, Julian
;
Nair, Harikesh
;
Levav, Jonathan
-
2019
-
This draft: March 18, 2019
convert free users to paying ones.
Price
promotions
(or “sales”) are often used in freemium to induce the conversion. However …
Persistent link: https://www.econbiz.de/10012065236
Saved in:
3
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
4
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
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