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~person:"Carlson, Jeffrey R."
~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Theorie"
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Markenführung
Online-Handel
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Consumer behaviour
2
Discounting
2
Diskontierung
2
Konsumentenverhalten
2
Low-cost strategy
2
Niedrigpreisstrategie
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Online retailing
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Price promotions
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Rabatt
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Rebate
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Sales promotion
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Social discount rate
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Soziale Diskontrate
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Verkaufsförderung
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Credibility
1
Daily deals
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Discount credibility
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Discounter
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Discounters
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Discounting of discounts
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Einzelhandel
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Glaubwürdigkeit
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Carlson, Jeffrey R.
Kind, Hans Jarle
7
Foros, Øystein
6
Neslin, Scott A.
5
Villas-Boas, Sofia
5
Gedenk, Karen
4
Kukar-Kinney, Monika
4
Perloff, Jeffrey M.
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Rudanko, Leena
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Usman, Osly
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Ailawadi, Kusum L.
3
Arora, Neeraj
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Barrio-García, Salvador del
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Bertini, Marco
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Franses, Philip Hans
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Gourio, Francois
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Grund, Christian
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Gupta, Sachin
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Heerde, Harald J. van
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Inderst, Roman
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Kleinaltenkamp, Michael
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Lambrecht, Anja
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Lutzky, Christian
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Moon, Sangkil
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Perakis, Georgia
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Redler, Jörn
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Sinitsyn, Maxim
3
Sliwka, Dirk
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Vikander, Nick
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Wiebach, Nicole
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Wittink, Dick R.
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Abril Barrie, Carmen
2
Agrawal, Anil Kumar
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Alston, Julian Mark
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Avdulaj, Jonida
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Aydinli, Aylin
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Berck, Peter
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Bossler, Mario
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
2
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal
promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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