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~person:"Carrillat, François A."
~person:"Franck, Egon"
~person:"Volz, Ian Pascal"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
10
Celebrity-Werbung
10
Advertising effects
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5
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4
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Endorsement
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Carrillat, François A.
Franck, Egon
Volz, Ian Pascal
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
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Schimmelpfennig, Christian
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Erfgen, Carsten
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Hussain, Shahzeb
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Berichte aus der Betriebswirtschaft
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European journal of marketing : EJM
1
Journal of advertising
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1
Journal of sports economics
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Kyklos : international review for social sciences
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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ECONIS (ZBW)
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1
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
2
The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.
;
Ilicic, Jasmina
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
4
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
5
Musiknachfrage im Internet
Volz, Ian Pascal
-
2011
Persistent link: https://www.econbiz.de/10008989048
Saved in:
6
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
7
Lokalmatadore und Superstars : eine empirische Analyse des Stareffekts in der deutschen Bundesliga
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 25-34)
.
2007
Persistent link: https://www.econbiz.de/10003735238
Saved in:
8
Avoiding "star wars" : celebrity creation as media strategy
Franck, Egon
;
Nüesch, Stephan
- In:
Kyklos : international review for social sciences
60
(
2007
)
2
,
pp. 211-230
Persistent link: https://www.econbiz.de/10003454544
Saved in:
9
Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
-
2006
Persistent link: https://www.econbiz.de/10003412399
Saved in:
10
Julia Roberts, Tom Hanks & Co : wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen
Franck, Egon
;
Opitz, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
4
,
pp. 203-208
Persistent link: https://www.econbiz.de/10001743518
Saved in:
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