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~person:"Casidy, Riza"
~person:"Homburg, Christian"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Relationship marketing
Strategic management
Marketingmanagement
84
Marketing management
69
Theorie
29
Theory
29
Beziehungsmarketing
22
Deutschland
14
Germany
14
Marketingtheorie
14
Lieferantenmanagement
13
Marketing
13
Supplier relationship management
13
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10
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10
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9
Physical distribution
9
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9
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8
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8
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8
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7
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6
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5
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5
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5
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German
19
English
9
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Casidy, Riza
Homburg, Christian
Bruhn, Manfred
18
Kumar, V.
16
Pfeffermann, Nicole
9
Piercy, Nigel
9
Terho, Harri
9
Aaker, David A.
8
Cravens, David W.
8
Grönroos, Christian
8
Kleinaltenkamp, Michael
8
Kotler, Philip
8
Sheth, Jagdish N.
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Payne, Adrian
7
Vrontis, Demetris
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Gupta, Sunil
6
Hollensen, Svend
6
Knittel, Christopher R.
6
Morgan, Neil A.
6
Narang, Shanker
6
Neslin, Scott A.
6
Ormrod, Robert P.
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Wiedmann, Klaus-Peter
6
Ahlert, Dieter
5
Chan-Olmsted, Sylvia M.
5
Day, George S.
5
Finne, Åke
5
Gilmore, Audrey
5
Hippner, Hajo
5
Johnson, Jean L.
5
Krafft, Manfred
5
Krohmer, Harley
5
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Institut für Marktorientierte Unternehmensführung Mannheim
1
Wissenschaftliche Hochschule für Unternehmensführung
1
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Lehrbuch
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Tourism management : research, policies, practice
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ECONIS (ZBW)
27
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1
Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
2
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
6
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
7
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2013
-
8., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010210357
Saved in:
10
Marketingmanagement
: Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
1
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