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~person:"Casidy, Riza"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Customer satisfaction"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Beziehungsmarketing
93
Relationship marketing
93
Consumer behaviour
20
Konsumentenverhalten
20
Kundenzufriedenheit
16
Theorie
13
Theory
13
Lieferantenmanagement
12
Marketing management
12
Marketingmanagement
12
Supplier relationship management
12
Customer value
10
Kundenwert
10
B-to-B-Marketing
9
Business-to-business marketing
9
Deutschland
8
Germany
8
Brand management
7
Forecasting model
7
Kundenanalyse
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Markenführung
7
Prognoseverfahren
7
Customer analysis
6
Management information system
6
Management-Informationssystem
6
Customer integration
5
Data Mining
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Data mining
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Dienstleistungsqualität
5
Higher education institution
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Hochschule
5
Kundenintegration
5
Kundenmanagement
5
Market segmentation
5
Marktsegmentierung
5
New product development
5
Produktentwicklung
5
Relationship quality
5
Service quality
5
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English
11
German
5
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Casidy, Riza
Krafft, Manfred
Van den Poel, Dirk
Han, Heesup
32
Homburg, Christian
22
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
15
Mittal, Vikas
14
Aksoy, Lerzan
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
Keiningham, Timothy
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
McColl-Kennedy, Janet R.
9
Park, Jungkun
9
Ringle, Christian M.
9
Roberts-Lombard, Mornay
9
Roschk, Holger
9
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Journal of retailing and consumer services
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Journal of nonprofit & public sector marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
16
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1
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
2
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
3
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
4
A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Casidy, Riza
;
Wymer, Walter
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011556648
Saved in:
5
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
Casidy, Riza
;
Shin, Hyunju
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 103-112
Persistent link: https://www.econbiz.de/10011388094
Saved in:
6
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
7
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
Saved in:
8
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
9
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
10
Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
Suwelack, Thomas
;
Krafft, Manfred
- In:
Quantitative marketing and marketing management : …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009621550
Saved in:
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