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~person:"Casidy, Riza"
~subject:"Markenführung"
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Search: subject:"Beziehungsmarketing"
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Markenführung
Beziehungsmarketing
18
Relationship marketing
18
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9
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9
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9
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9
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Casidy, Riza
Loureiro, Sandra Maria Correia
22
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Khan, Imran
12
Fournier, Susan
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Guzman, Francisco
10
Han, Heesup
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Kunkel, Thilo
9
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Neslin, Scott A.
7
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
Kim, Jinkyung Jenny
6
Lee, Seonjeong
6
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Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of nonprofit & public sector marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
7
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
4
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
5
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
6
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
7
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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