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~person:"Cauberghe, Verolien"
~person:"Ghosh, Tathagata"
~person:"Storz, Cornelia"
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Cauberghe, Verolien
Ghosh, Tathagata
Storz, Cornelia
Castronova, Edward
20
Ward, Michael R.
14
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
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Cox, Joe
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Engelstätter, Benjamin
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Breuer, Markus
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Buccirossi, Paolo
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Ciari, Lorenzo
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Innovation in Japan : emerging patterns, enduring myths
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International journal of advertising : the quarterly review of marketing communications
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Japan's politics and economy : perspectives on change
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ECONIS (ZBW)
19
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Bounded careers in creative industries : surprising patterns in video games
Casper, Steven
;
Storz, Cornelia
- In:
Industry and innovation
24
(
2017
)
3
,
pp. 213-248
Persistent link: https://www.econbiz.de/10011749597
Saved in:
6
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
7
Mobility and innovation : a cross-country comparison in the video games industry
Storz, Cornelia
;
Riboldazzi, Federico
;
John, Moritz
- In:
Research policy : policy, management and economic …
44
(
2015
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011317972
Saved in:
8
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
9
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
10
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
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