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~person:"Celhay, Franck"
~person:"Gierl, Heribert"
~person:"Khan, Huda"
~type_genre:"Article in journal"
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Search: subject_exact:"Packaging"
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Packaging
8
Consumer behaviour
7
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7
Verpackung
6
Brand image
5
Markenimage
5
Brand management
4
Markenführung
4
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Celhay, Franck
Gierl, Heribert
Khan, Huda
Chandon, Pierre
6
Kauppinen-Räisänen, Hannele
5
Wansink, Brian
5
Deng, Xiaoyan
3
Hellström, Daniel
3
Lee, Richard
3
Lockshin, Larry
3
Ordabayeva, Nailya
3
Orth, Ulrich R.
3
Prado-Prado, J. Carlos
3
Simms, Chris
3
Trott, Paul
3
Zhang, Dan
3
Aghdaie, Fathollah Amiri
2
Beer, Hanli de
2
Bihler, Jürgen
2
Bosman, Magdalena
2
Branca, Generoso
2
Clement, Jesper
2
Durif, Fabien
2
Flanderka, Fritz
2
Friege, Henning
2
García-Arca, Jesús
2
Gonzalez-Portela Garrido, Alicia Trinidad
2
Grefermann, Klaus
2
Grundke, Günter
2
Grönberg, Sandra Brüel
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Haws, Kelly L.
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Hecht, Dieter
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Hudnurkar, Manoj
2
Hulthén, Kajsa
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Kahn, Barbara E.
2
Kempen, Elizabeth
2
Kniazeva, Maria
2
Kowalska, Agnieszka
2
Krishna, Aradhna
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
8
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1
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
2
A sociolinguistic perspective of the effects of packaging in bilingual markets
Khan, Huda
;
Lee, Richard
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 130-142
Persistent link: https://www.econbiz.de/10012298753
Saved in:
3
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
4
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
5
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
6
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
7
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
8
Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Celhay, Franck
;
Passebois-Ducros, Juliette
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 318-337
Persistent link: https://www.econbiz.de/10009407368
Saved in:
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