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~person:"Cerf, Moran"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Cerf, Moran
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
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Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
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3
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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