//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chaker, Nawar N."
~person:"Rita, Paulo"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Social Web
24
Social web
24
Internet marketing
14
Online-Marketing
14
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
social media
10
Brand management
9
Markenführung
9
Social media
7
Brand image
6
Markenimage
6
Brand
5
Data Mining
5
Data mining
5
Markenartikel
5
Salespeople
5
Text
5
Verkaufspersonal
5
Viral marketing
5
Virales Marketing
5
Sentiment analysis
4
TripAdvisor
4
Website
4
Brand loyalty
3
Facebook
3
Markentreue
3
Mobile Anwendung
3
Mobile application
3
Social network
3
Soziales Netzwerk
3
text mining
3
Consumer engagement
2
Customer satisfaction
2
Digitale Dienste
2
Einzelhandel
2
Hotel industry
2
Hotellerie
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Chaker, Nawar N.
Rita, Paulo
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Kamboj, Shampy
6
Rahman, Zillur
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Filieri, Raffaele
4
Gensler, Sonja
4
Grégoire, Yany
4
Haenlein, Michael
4
Haverila, Kai
4
Heinonen, Kristina
4
Kalra, Ashish
4
Kim, Juran
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Malthouse, Edward C.
4
McLaughlin, Caitlin
4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
4
Rahman, Mohammad M.
4
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of promotion management : innovations in planning and applied research
2
Decision sciences
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of personal selling & sales management
1
Journal of retailing and consumer services
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sales technology research : a review and future research agenda
Agnihotri, Raj
;
Chaker, Nawar N.
;
Dugan, Riley
;
Galvan, …
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 307-335
Persistent link: https://www.econbiz.de/10014447833
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj
;
Mani, Sudha
;
Chaker, Nawar N.
; …
- In:
Decision sciences
53
(
2022
)
1
,
pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
Saved in:
4
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
7
"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.
;
Kalra, Ashish
;
Chaker, Nawar N.
;
Rakesh …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 283-298
Persistent link: https://www.econbiz.de/10013206371
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->