//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Fanny Fong Yee"
~person:"Reijmersdal, Eva A. van"
~person:"Tessitore, Tina"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
24
Product placement
24
Advertising effects
16
Werbewirkung
16
Consumer behaviour
9
Konsumentenverhalten
9
Bibliometrics
5
Bibliometrie
5
Fernsehprogramm
5
Fernsehwerbung
5
Television advertising
5
Television programme
5
Advertising
4
Brand image
4
Markenimage
4
Werbung
4
Netherlands
3
Niederlande
3
Brand awareness
2
Brand management
2
Brand placement
2
Film industry
2
Filmwirtschaft
2
Markenführung
2
Perception
2
Prominence
2
Psychology of advertising
2
Visual perception
2
Visuelle Wahrnehmung
2
Werbepsychologie
2
disclosure
2
product placement
2
Advertising regulation
1
Auskunftspflicht
1
Belgien
1
Belgium
1
Bildungspolitik
1
Brand
1
Brand familiarity
1
Children
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
5
Book section
5
Language
All
English
24
Author
All
Chan, Fanny Fong Yee
Reijmersdal, Eva A. van
Tessitore, Tina
Pelsmacker, Patrick de
15
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
8
Russell, Cristel Antonia
8
Bressoud, Etienne
7
Chen, Huan
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Sung, Yongjun
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Auer, Manfred
4
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Corniani, Margherita
3
Gabszewicz, Jean Jaskold
3
Harbrücker, Ulrich
3
Hermann, Anastasia
3
Hormuth, Steffen
3
Hudson, Simon
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
6
Advertising in new formats and media : current research and implications for marketers
2
Journal of advertising research
2
Journal of promotion management : JPM
2
Challenges in an age of dis-engagement
1
Cutting edge international research
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing intelligence & planning
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The marketing review
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
4
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
5
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
6
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
7
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
8
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
9
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
Saved in:
10
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->