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~person:"Chan, Fong Yee"
~type_genre:"Article in journal"
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Search: subject:"television"
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Advertising effects
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Fernsehprogramm
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Hong Kong
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Hongkong
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Konsumentenverhalten
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Product Placement
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Product placement
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Television advertising
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Werbewirkung
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content analysis
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economics of information
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message matching
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Chan, Fong Yee
Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Coffey, Amy Jo
5
Fossen, Beth L.
5
Kim, Kihan
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Kind, Hans Jarle
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Klingler, Walter
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Otsuka, Yasuji
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Papandrea, Franco
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Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Breuer, Christoph
4
Cheong, Yunjae
4
Chong, Alberto
4
Clement, Michel
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
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ECONIS (ZBW)
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1
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
2
Mapping between placement strategies and placed product attributes in
television
programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
3
Product placement practices in prime-time
television
programmes in Hong Kong
Chan, Fong Yee
;
Lowe, Ben
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
Saved in:
4
Selling through entertaining : the effect of humour in
television
advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
Saved in:
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