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~person:"Chang, Shing Wan"
~subject:"United Kingdom"
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United Kingdom
Backwaren
4
Bakery product
4
Großbritannien
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Consumer behaviour
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Konsumentenverhalten
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Market segmentation
2
Marktsegmentierung
2
Panel
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Panel study
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Behavioral economics
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Brand
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Markenartikel
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UK cookie (biscuits) market
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Chang, Shing Wan
Oliveira-Castro, Jorge M.
3
Wells, Victoria K.
3
Pallister, John
2
Foxall, Gordon R.
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Journal of organizational behavior management
2
Consumer behavior analysis : (a) rational approach to consumer choice
1
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ECONIS (ZBW)
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1
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
Saved in:
2
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
3
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
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