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~person:"Chen, Steven"
~person:"Heitmann, Mark"
~person:"Niedderer, Kristina"
~subject:"Produktmanagement"
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Produktmanagement
Product design
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Produktgestaltung
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Consumer behaviour
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New product development
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Produktentwicklung
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Chen, Steven
Heitmann, Mark
Niedderer, Kristina
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
4
Knittel, Christopher R.
4
Soderbery, Anson
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Ulrich, Karl T.
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Foscht, Thomas
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Sinha, Indrajit
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Berndt, Ernst R.
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Journal of marketing education : JME
1
MSI reports : working paper series
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Marketing theory
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
2
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
Saved in:
3
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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